It’s an experience we’re all used to, but that doesn’t mean it couldn’t or shouldn’t change. Imagine a purchasing experience that was actually positive, or dare I say pleasurable. And also, I should note that I put emphasis on the word “experience.”

A very rough example: I visit okgo.net to learn more about the new album. I can listen and watch and experience, and I end up digging it. As I proceed through the steps of buying, I notice that everything’s handled on one page. No page reloads or pop up windows or different websites. Also, when the page loads, a flash video loops in the background of the band members setting up and fiddling with their instruments. As I go through the steps of purchasing the album, it triggers the flash video to proceed to a different loop of the band tuning or goofing off. After I’m done buying the album, I get a link to a .zip file, a link to my receipt (both of which are also emailed to me), and the flash video triggers a song that was recorded only for this webpage.

I don’t know…now that I’ve written it all out, it sounds pretty lame. But it could be pulled off. It would be a cool experience that you could only get by purchasing the album. And that’d be the whole point.

Am I crazy or what?

Thanks for taking the time to write.