The video for HIGA was used heavily in a South African cell phone (I think) commercial back in April. It's the whole commercial, basically. Here's a link to the article where I read about it. To see the commercial, from the article go to Related Links -> MTN go rock the world mpeg
The concept apparently was that (warning: nauseating PR bullshit coming up) "Audiences can look forward to adverts that play on individuals who rise to major challenges, stories of people who have mobilised their true potential, celebrating individuals doing things that ordinary people aspire to and showing ordinary people who take ordinary things and turn them into something amazing," the company said.
To make things worse, the author of the article calls our boys "badly dressed" and the dance "elaborately tacky;" he/she also doesn't seem to realize that the guys in the video ARE the band playing the song. Clueless!
Still, it's pretty cool that OK Go impressed people all over the world with this video.
"Just make the things you really believe in, and they'll have a chance."
"The less you observe your restrictions, the more likely you are to succeed."
So I'm watching Big Brother. A commercial for The Big Bang Theory comes on. What song starts? HIGA. It played for the whoooole commercial, and was lovely.
About two seconds in, I said "OMG that's OK Go! I have to go online for a second."
I then came, and typed this. And now I am about to hit submit.
ooh thats sad for the guy who wrote it. but i agree! its great how they're taking over the world like that. hehe
i know the air date was 1/12/07 im pretty sure and they are showing it on TNT on thursday at 12 am
Las Vegas – Fleeting Cheating Meeting One of Ed?s favorite former employees, Nicole, returns for her first wedding anniversary and Ed immediately decides he doesn?t her husband. Danny isn?t a huge fan of Nicole?s, having dated her, and thinks they should give him the benefit of the doubt. When Mike and Danny catch the husband making out with another woman, Ed orders them to keep an eye on him. They ultimately discover that Nicole hired the woman to hit on her husband so they could blackmail him. Guest stars: Judd Nelson; OK Go
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