Onwards and Upwards

Big news.

OK Go has struck out on its own. The band has left the EMI family of corporations to form their own enterprise, a homemade upstart called Paracadute. In addition to being humanity’s second most fun word to say (“pamplemousse” was taken), Paracadute is really just a way for the boys to continue doing what they’ve always done. Which is whatever they want. Being OK Go just got a little bit easier.

So please join me in welcoming Paracadute into the world. As yet, there’s no building, no logo, no employee manual. Just the band, some paperwork, and a bunch of insane ideas. Plus two dogs in suits. Exciting stuff.

A word on Capitol/EMI: Neither our lawyers nor their lawyers have any hard feelings and, in fact, the split has been remarkably friendly. There are many wonderful people at the company who have worked very hard on our behalf, and we’ve become very close with them over the years. Even if the band hadn’t signed a non-disparagement clause as part of the deal, we would have nothing bad to say. All joking aside, we’re very thankful, and we wish them all the best.

So, pop a cork and blast Of The Blue Colour Of The Sky. Today is a big, exciting, incredible day, the latest lovely moment in a big, exciting, incredible week.

More news soon.


PS… Oh, fine. More news now: If you can’t get to one of the thirty-plus shows on the upcoming tour, fear not: the boys will be on your TV. In the next month they’ll visit Carson Daly (4/16), David Letterman (4/28), Steven Colbert (4/29), and Jimmies Kimmel (4/1) and Fallon (5/4). They’ll also be at Bamboozle, Bonnaroo and Sasquatch. Some busy months ahead.


  1. I think I can speak for all fans that we will stick with you and will support you in every possible way! Good luck and keep it up 😉

  2. NICE. Congratulations.
    But oh my god, please sign Tally Hall to your label and get them out of their awful predicament.
    Please. Sign. Tally Hall.

  3. EMI shafted a pal of mine a few years back so it really doesn’t matter about them anyway, but one thing many poeople don’t know about youtube us this, any thing you play on Yioutube I can copy to CD and never have to ever buy a song, embedding permitted or not. It’s digital it can be copied.

    My prediction is, I had never heard of this band before, and I will never hear of them again, but then I’d never heard of Phish either !

  4. Congratulations! Your Business partners are cute, but I think you might want to watch the little one…she looks kind of shady.

  5. Dude, I remember the first time I saw them at the magic stick opening for phantom plant I think it was there fist too and Iam not a 100% on this lol and they asked that we request or buy their cd at the music shop it was either so they could come back or because not many shops were stocking it something close to that and now look a the boys in billboard, starting a new label, kicking ass and taking names keep climbing boys, keep climbing lol

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