ASUS ZenFone 5 Commercial, Director’s Cut (featuring “I’m Not Through”)

May 31, 2018

Damian directed the new ZenFone 5 commercial for ASUS. It features the spectacularly talented Ian Eastwood dancing to our song “I’m Not Through” while wearing a suit of 89 ZenFone 5’s, in front of a wall of 1139 more ZenFone 5’s. We think it’s a pretty great ad, and this no-text version of it is almost like a little mini-OK Go video.

A million thanks to ASUS for letting us post it on our channel, and for letting Damian dream up this space-age dance party as their ad.

Damian and Ian developed the dance and the on-screen graphics in collaboration with the wizards at IAMSTATIC and Artjail. The phone syncing was done by Control Freak.


Watch here:

Also, check out the Behind The Scenes of the ASUS ZenFone 5 commercial, made by our longtime friend and collaborator Geoff Shelton here:


Concept and Creative Direction: Damian Kulash, Jr.

Produced by Park Pictures
Executive Producer: Justin Pollock
Director: Damian Kulash, Jr.
Producer: Kelli Abraham
Choreographer and Dancer: Ian Eastwood
Director of Photography: Eric Schmidt
Costume Designer: Kim Tillman

Graphic Design, Pre-visualization and Visual Effects:
FX Supervisor: Lee Towndrow
Head Producer: John Skeffington
Animation Director: Josh Ingleby
Executive Producer: Cynthia Verona

Implementation and Phone Programming: Control Freak

Motion Control Programming: Simon Wakely

Post Producer: Fiona Forsyth
Editor: Jason Lewis – Stitch
Sound Mix: AJ Murillo – Juice West
Online: Mitch Gardiner – Bacon

Music: “I’m Not Through” by OK Go
ASUS Creative Director: Marcel Campos
ASUS Producer: Cindy Chang
OK Go Liason: Andy Gershon